Vermont Public

Stories From Every Corner

Vermont Public Radio (VPR) and Vermont PBS merged to become Vermont’s unified public media organization with the goal of using their strengthened resources to make public media in Vermont a more welcoming and inclusive place, especially for people who believe the space is not for them. This merger necessitated a new name and brand identity that would reflect the organization’s new mission and vision as well as their more expansive reach. We collaborated with the Vermont Public team to realize the name and identity that would help them share stories from every corner.
Vermont Public logo on green background
Vermont Public logo on various colored backgrounds
case study marketing material
Hoodie with Vermont Public state shape graphic
Vermont Public website homepage mockup depicted on laptop screen
Vermont Public print ads with the headline "What's in a name?"
Mockup of Vermont Public branded sprinter van
Mockup of Vermont Public social media ad on Instagram
Three shapes of the state of Vermont with the portrait of an individual in each

Brand Strategy & Design
Logo & Identity Program Design
Strategic Communication & Key Messaging
Naming
Digital Design
Video Concept & Direction