Vermont Public Radio (VPR) and Vermont PBS merged to become Vermont’s unified public media organization with the goal of using their strengthened resources to make public media in Vermont a more welcoming and inclusive place, especially for people who believe the space is not for them. This merger necessitated a new name and brand identity that would reflect the organization’s new mission and vision as well as their more expansive reach. We collaborated with the Vermont Public team to realize the name and identity that would help them share stories from every corner.