A strategic brand design studio
helping meaningful ideas grow in the world
Stories From Every Corner
Vermont Public Radio (VPR) and Vermont PBS merged to become Vermont’s unified public media organization with the goal of using their strengthened resources to make public media in Vermont a more welcoming and inclusive place, especially for people who believe the space is not for them. This merger necessitated a new name and brand identity that would reflect the organization’s new mission and vision as well as their more expansive reach, allowing them to share stories from every corner.
We collaborated with the new public media company to engage in research with the public, staff, and board of directors to better understand the needs, perceptions, opportunities, and challenges for public media, culturally and in Vermont. This input informed the development of their new name (Vermont Public), as well as their tagline, tone of voice, and design program, all of which come together to pay homage to the organization’s past while signaling a new mission for the future.
Brand Strategy & Design Logo & Identity Program Design Strategic Communication & Key Messaging Naming Digital Design Video Concept & Direction