A strategic brand design studio
helping meaningful ideas grow in the world
Vermont Land Trust
Advancing The Connection Between Land And Lives
Since 1977, the Vermont Land Trust has protected more than 600,000 acres with important ecological and economic value, and stewarded over 2,200 conserved properties. In the face of rapid and profound land, resource, and demographic changes, VLT recognized an opportunity to expand the accessibility and resonance of their work. To further that effort, they came to us to advance their brand strategy, identity, creative, and messaging.
The Vermont Land Trust’s work is centered on the act of moving beyond conservation to activation. It’s about working farms and forests, fostering the success of new farmers, stewarding land so that it remains vital and active, and inviting all to enjoy the landscape we share.
We worked with Vermont Land Trust to craft strategy and to develop a tone of voice and design program that capture this commitment. To achieve this, the brand voice took on a style that was rooted, thoughtful, and trustworthy. Similarly, the identity system and design language we created with them is guided and inspired by the human-nature relationship, a contemporary interpretation of the inextricable connection between land and lives.
Brand Immersion & Research Brand Strategy & Design Logo & Identity Program Design Creative Platform Design Strategic Communication & Key Messaging Motion Graphics Design