Man wearing Patagonia shorts in front of a body of water
Man wearing Patagonia shorts in front of a body of water

Patagonia

But Why? Curiosity Changes Everything.

Patagonia is a designer of outdoor clothing and gear with an ironclad commitment to doing what’s right and not what’s easy. When they made the decision to switch to organic cotton and recycled polyester in their products we collaborated with Patagonia to help them more clearly articulate the “why” of their choice to put the planet first.
Headline "But Why?"
Magazine spread. Left page shows person rock climbing. Right page shows image of rock climber's feet with a headline that reads "Who wears the pants?"
Catalogue spread showing purple backpack and photo of tall mountains. Headline reads "Why settle for more?"
Image of rock climber with headline that reads "Who wears the pants?"
Image of man wearing poncho and shorts and floating in air holding an umbrella. Headline reads "What's in your baggies?"
Screenshot of Patagonia's website homepage with a banner image of a man mountain biking next to a glacial lake. Headline reads "What's the short answer?"
Display ad showing a man on a bike in high mountains, two pairs of shorts, and the headline "What's the short answer?"
Display ad showing a purple backpack and the headline "Why settle for more?"
Screenshot of Patagonia website homepage. Man in river bed using a chain saw to cut a log. Headline reads "Can heavy duty be lighter weight?"
Boy wearing Patagonia shorts has mud on his face. Another image depicts a group of people wearing Patagonia shorts and covered in mud and holding oars. Headline reads "Where have your baggies been?"
Social media ad depicted across four iPhones. Headline reads "Can heavy duty be lighter weight?"
Series of illustrated posters. One shows an overturned lawn chair. One shows the globe being held by multiple hands like a puppet. One shows a woman with long purple hair surfing.
Poster series. One depicts an illustrated Elephant in a purple box on a yellow background. The other poster depicts a large squiggled circle with the word "want" in the middle of it.

Creative Platform Design
Strategic Communication & Key Messaging
Advertising Campaign Concept & Design