A strategic brand design studio
helping meaningful ideas grow in the world
But Why? Curiosity Changes Everything.
Patagonia is a brand we’ve drawn inspiration from for decades; their ironclad commitment to what’s right and not what’s easy is a philosophy we’ve worked hard to bring forward with every client and project. Given that immense respect, when we had the opportunity to work with them to clarify their messaging and the why of their ethos, it started a decades long collaboration centered on give and take. They inspire us, we inspire them, and the circle of passion ripples out from there, affecting everything for both of us.
As Patagonia made the important decision to make the switch to organic cotton, recycled polyester, and nano air, we had the opportunity to collaborate closely with them to advance their design platform, strategy, and aesthetic with evolved typography, color, and deliverables to create a unified message across all product categories. The unifying insight was found in Yvon’s fearless questioning of everything. The goal? To more clearly articulate the why of their choice to put the planet first in a way that’s relevant to each unique circle they are part of.