What’s Your Impossible?

During their transition from supplier to peer partner, Logic Supply, now Onlogic, approached us for help with a rename, rebrand and strategic communication platform that would take them to the next level in global industrial computing.
Onlogic logo
Interlocking cubes animation on gray background
Interlocked cubes logo
Interlocked cubes logo with animated background
"Listen OnLogic" text in logo over landscape photo
"Clean Energy OnLogic" over image
Animated cycle
Animated quotes with text "Logistics Run Smoothly OnLogic"
Stationery design
Onlogic Lobby
OnLogic logo and text on building exterior

Founded in 2003 as a business-to-business computer components provider, Logic Supply grew to be a premier creator of custom computing solutions designed to solve the world’s most complex technology challenges. This global growth in scale, quality, and service was not reflected in the brand identity or name, so they came to us to inspire a brand evolution.

Their new name “OnLogic” embodies how they help their customers achieve solutions to their technology needs: Make it OnLogic. Build it OnLogic. Solve it OnLogic.

The logo is a mark of their partnership and the near impossibility of what OnLogic and their customers can achieve together, and only together. It is used as the main visual asset throughout the design program and brings everything together across advertisements, packaging, signage, digital, print, and motion graphics.

Brand Immersion & Research
Brand Strategy & Design
Logo & Identity Program Design
Creative Platform Design
Advertising Campaign Concept & Design
Experiential Design
Motion Graphics Design