Founded in 2003 as Logic Supply – a business-to-business computer components provider – the company quickly grew to become a premier creator of custom industrial computing solutions designed to solve the world’s most complex technology challenges. This global growth in scale, quality, and service was not reflected in the existing name or identity, so we partnered with Logic Supply to evolve the brand based on the foundation of a new name: OnLogic. We designed a new logo, creative platform, and strategic communication and key messaging platform to bring everything together.