Founded in 2003 as a business-to-business computer components provider, Logic Supply grew to be a premier creator of custom computing solutions designed to solve the world’s most complex technology challenges. This global growth in scale, quality, and service was not reflected in the brand identity or name, so they came to us to inspire a brand evolution.

Their new name “OnLogic” embodies how they help their customers achieve solutions to their technology needs: Make it OnLogic. Build it OnLogic. Solve it OnLogic.

The logo is a mark of their partnership and the near impossibility of what OnLogic and their customers can achieve together, and only together. It is used as the main visual asset throughout the design program and brings everything together across advertisements, packaging, signage, digital, print, and motion graphics.