Born of the Larkspur restaurant in Vail, Colorado, Larkburger rapidly became a popular chain in the Denver area by merging fast casual and fine dining. Over the years, the culinary scene had begun to catch up with Larkburger’s style and sustainable approach, but Larkburger never stopped evolving beyond their competitors. They came to us with a need to revamp their strategy and design to better reflect and communicate their commitment to quality and all-natural ingredients while cultivating a community obsessed with good food, friends, and outdoor freedom.

We created the name Lark Spot to both recognize the legacy of their restaurant and connote the idea of a gathering space where outdoor friends can congregate around great food and craft beer. We developed a new identity, a custom typeface, a Colorado-inspired color palette, a series of custom illustrations, animations, and murals to honor Lark Spot’s commitment to fueling the outdoor lifestyle so powerful in that part of the West.