Born of the Larkspur restaurant in Vail, Colorado, Larkburger rapidly became a popular chain in the Denver area by merging fast casual and fine dining. Over the years, the culinary scene had begun to catch up with Larkburger’s style and sustainable approach, but Larkburger never stopped evolving beyond their competitors. To help them express their difference, we collaborated to refresh their name, strategy, design platform, and environmental design approach to better reflect their commitment to serving quality food and cultivating community.