A strategic brand design studio
helping meaningful ideas grow in the world
Feeding Epic Days and Wilder Lives
Kodiak is a brand that believes in the power of a good, whole grain breakfast to power epic days and feed wilder lives. As they expanded across the country, growing rapidly, it was time for Kodiak to evolve their look and feel from a local favorite, to a real national, inspiring staple.
Our deep dive into the fans of Kodiak showed us that what they want out of a day and out of the breakfast that kicks it off, is real, honest, and raw. They’re real people living real lives in the real world, they don’t have time for perfect; they are all about doing the work to create epic days and to live wilder lives. With rich authenticity in design, honest copy, and a deep love of getting it done outdoors, we’re helping the Kodiak brand communicate what feeding epic days and wilder lives feels and tastes like.
Collaborating closely with our friends and strategic partners at Lafayette American out of Detroit, we produced an exceptional and exceptionally real work of video and social made to express the ability of a real breakfast to power epic days and feed wild lives.
Brand Immersion & Research Brand Strategy & Design Creative Platform Design Strategic Communication & Key Messaging Advertising Campaign Concept & Design Experiential Design Motion Graphics Design Video Concept & Direction