Feeding Epic Days and Wilder Lives

Kodiak is a brand that believes in the power of a good, whole grain breakfast to power epic days and feed wilder lives. As they expanded across the country, growing rapidly, it was time for Kodiak to evolve their look and feel from a local favorite, to a real national, inspiring staple.
Bowl of oatmeal, strawberries and blueberries, with text on left saying "Oats loaded with important vitamins, minerals, & antioxidant plant compounds" and text on the right saying "31 grams of carbs, 12 grams of protein, 3 grams of fiber, in a single packet"
Bear head illustration superimposed on guy playing pingpong at a campsite - with text to the right saying "A meal packed with protein provides essential amino acids that help your brain function at an optimal level"
Families eating Kodiak cakes and going for hikes with text "Wild what you & a better breakfast can do" and a graphic arrow pointing to a Kodiak product box
Social media posts
Walking bear illustration
Standing bear illustration
Sitting and waving bear illustration
Bear looking forward illustration
Bear head roaring illustration
Bear looking to the right with mouth open illustration

Our deep dive into the fans of Kodiak showed us that what they want out of a day and out of the breakfast that kicks it off, is real, honest, and raw. They’re real people living real lives in the real world, they don’t have time for perfect; they are all about doing the work to create epic days and to live wilder lives. With rich authenticity in design, honest copy, and a deep love of getting it done outdoors, we’re helping the Kodiak brand communicate what feeding epic days and wilder lives feels and tastes like.

Collaborating closely with our friends and strategic partners at Lafayette American out of Detroit, we produced an exceptional and exceptionally real work of video and social made to express the ability of a real breakfast to power epic days and feed wild lives.

Brand Immersion & Research
Brand Strategy & Design
Creative Platform Design
Strategic Communication & Key Messaging
Advertising Campaign Concept & Design
Experiential Design
Motion Graphics Design
Video Concept & Direction