A strategic brand design studio
helping meaningful ideas grow in the world
Moving Women Forward, Safely and Swiftly
Hettas is an innovative new performance footwear company seeking to propel women’s athletic footwear forward through deep analysis and elevated design. We worked with Hettas to bring clarity to its strategy and to develop key messaging and a design system.
Women’s footwear has long been designed based on what works best for a man’s body. Hettas saw a need to rethink this approach and focus on researching women’s unique biomechanics to create new standards and shoes that move women forward safely and swiftly.
We worked closely with Hettas to help them clearly position and differentiate themselves in a complex footwear market by creating a strategic foundation used to inform product design, brand communication, and a new wordmark that functions as a harmonious collection of colors. Building on this, we crafted key messaging and a visual identity system that work together to build a bold, energized brand that stays unique and relevant.
Brand Design Strategy Logo & Identity Program Design Creative Platform Design Strategic Communication & Key Messaging Packaging Design