A strategic brand design studio
helping meaningful ideas grow in the world
Regenerating Our Farming Future
Our farming future, in Vermont and nationally, is increasingly threatened by unsustainable economic models, scale challenges, commodification of products, and the relentless temptation of real estate development.
With the acquisition of a historic farm in the heart of Vermont, Earthkeep Farmcommon seeks to address these issues by creating an economically and environmentally viable farm model that diversifies the crops and products that a farm can produce while also incorporating best practices in regenerative agriculture.
Earthkeep Farmcommon seeks to advance a diversified, regenerative, economically sustainable future for farming in Vermont and beyond. We worked with Earthkeep to name the farm and its sub-entities, bring clarity to its strategy, and then to create both key messaging and design systems to grow the idea and impact.
In collaboration with Earthkeep’s founding team, we clarified the intention and key tenets of the farm and its for- and non-profit entities, named the farm, created an identity and visual system for communications, created key messaging, and applied this work to investor, signage, and video communications.
Brand Immersion & Research Brand Strategy & Design Logo & Identity Program Design Creative Platform Design Strategic Communication & Key Messaging Naming Motion Graphics Design