Earthkeep Farmcommon seeks to advance a diversified, regenerative, economically sustainable future for farming. With the acquisition of a historic farm in the heart of Vermont, Earthkeep saw the opportunity to create a design and messaging system that would convey the important work they’re doing to regenerate our farming future. In collaboration with Earthkeep’s founding team, we named the farm and its sub-entities, brought clarity to their intentions and key tenets, created an identity and visual system for communications, developed key messaging, and applied it all to investor, signage, and video communications.