Dynapower header image
Dynapower header image


The More Vexing The Better!

For more than 50 years, Dynapower was known for its unparalleled expertise, reliability, and bespoke approach to power conversion systems. Underlying that success was the ability to create deep relationships with their partners, a culture that thrives on challenge (the more vexing, the better), and a commitment to bespoke solutions, when needed. With the advent of green energy, Dynapower increasingly found themselves applying all of their legacy strengths to the advancement of energy storage solutions. We collaborated with Dynapower to help them clearly define their differentiated position, create an optimistic, open identity, and pair it with bold typography, a modern palette, and imagery. The system sets its sights squarely on green energy; showcases the expertise, integrity, and character of the internal team; and, most importantly, differentiates Dynapower in the clean energy space.
Dynapower type over image
Logo on sky background
map with brand colors
Type patterns
Dynapower colors and type
Black and white images of employees
Type in front of image of the earth
web page design
social media posts on phones
Branded content hung on wall
Business timeline on wall
Posters with blue type and images
Publication cover
Publication spread
Publication spread

Brand Immersion & Research
Brand Design Strategy
Logo & Identity Program Design
Creative Platform Design
Strategic Communication & Key Messaging
Experiential Design
Motion Graphics Design
Digital Design
Video Concept & Direction