TOMRA has advanced how we recycle with their cutting-edge reverse vending machines. To raise awareness about container redemption and why it matters, we worked with TOMRA to create two educational animations explaining the why behind container redemption and how TOMRA’s Cleanest Loop recycling program and ReAct app make it easier and more rewarding for everybody. We commissioned and collaborated with Polyester Studio in Vancouver to develop the characters and animation as we developed the video concept, direction, and script. The two videos tell a cohesive, inspiring story together while remaining compelling and informative on their own for maximum flexibility.