woman painting
woman painting

Yara International

Unique & United: Celebrating Differences & Cultivating Unity

Yara International is a global agricultural and industrial solutions company working to responsibly feed the world and protect the planet. After Yara acquired OFD Holding Inc. with production facilities in Colombia and distribution companies throughout Latin America, Yara needed a platform for integrating OFD into the One Yara culture that respected the unique positions of both companies while creating unity in a shared purpose, vision, mission, and values. We collaborated with Yara to develop the “Unique & United” strategic concept and engaged artist Judith Braun to create a series of rhythmic, fingerprint art pieces representing Yara’s values of ambition, curiosity, accountability, and collaboration. The platform remains a valuable tool as the One Yara culture continues to grow around the world.
artwork in a gallery
Yara poster: Unidos seremos unicos
Yara marketing material
gathering of people
man touching a screen

Brand Design Strategy
Logo & Identity Program Design
Strategic Communication & Key Messaging
Naming