Yara International is a global agricultural and industrial solutions company working to responsibly feed the world and protect the planet. After Yara acquired OFD Holding Inc. with production facilities in Colombia and distribution companies throughout Latin America, Yara needed a platform for integrating OFD into the One Yara culture that respected the unique positions of both companies while creating unity in a shared purpose, vision, mission, and values. We collaborated with Yara to develop the “Unique & United” strategic concept and engaged artist Judith Braun to create a series of rhythmic, fingerprint art pieces representing Yara’s values of ambition, curiosity, accountability, and collaboration. The platform remains a valuable tool as the One Yara culture continues to grow around the world.
Brand Design Strategy Logo & Identity Program Design Strategic Communication & Key Messaging Naming