Yara International

Yara: The Knowledge Exchange

Yara International is a global agricultural and industrial solutions company working to responsibly feed the world and protect the planet. Yara and Solidarity recognized the opportunity to evolve Yara’s Leadership Summit to align closer with their brand promise, Knowledge Grows. Following deep research and analysis of emerging approaches to thought leadership experiences, Solidarity collaborated with Yara to reframe the annual summit as the Knowledge Exchange, or KX, through naming, key art, identity, identity animation, strategic messaging, experiential design, and film development. Since 2020, we have continued to support the development of annual KX gatherings with Yara and their event partners, Fieldwork and Copenhagen Film Company.
KX 2020 Challenge into Opportunity Theme
KX 2021 Break Through Theme
KX 2022 Courage to Lead Theme
Powering Forward over image of field a
powering forward lockup over field
powering forward lockup over feild
powering forward type over farmers in field
powering forward type over farmers in field
photo of stage at KX event
Nametag mockup
Presenter notecard mockup

Brand Design Strategy
Logo & Identity Program Design
Strategic Communication & Key Messaging
Experiential Design
Motion Graphics Design
Digital Design
Video Concept & Direction