Yara International is a global agricultural and industrial solutions company working to responsibly feed the world and protect the planet. Yara and Solidarity recognized the opportunity to evolve Yara’s Leadership Summit to align closer with their brand promise, Knowledge Grows. Following deep research and analysis of emerging approaches to thought leadership experiences, Solidarity collaborated with Yara to reframe the annual summit as the Knowledge Exchange, or KX, through naming, key art, identity, identity animation, strategic messaging, experiential design, and film development. Since 2020, we have continued to support the development of annual KX gatherings with Yara and their event partners, Fieldwork and Copenhagen Film Company.