A strategic brand design studio
helping meaningful ideas grow in the world
Entertainment Evolved by Design
Following our close collaboration on the XBox 360 identity and design platform, and followed by Kinect, we worked with XBox to launch the next generation, Xbox One. An improvement in every way, the system deserved a design platform, visual language, and packaging that honored the hardware.
Having designed the original XBox 360 Nexus sphere, we were excited to create an even more progressive, clean, smart identity evolution and overall visual language, which we had already advanced considerably from the days of the original platform. We redesigned the XBox “Sphere” for a more streamlined, high-tech vision of the future while tightening and advancing a design vocabulary that impacted all versions of the console and accessories complete with guideline documents created prior to launch. Beyond the console itself, we collaborated with XBox on the identity for Forza V, one of the most popular driving games of all time.
Brand Immersion & Research Brand Design Strategy Logo & Identity Program Design Creative Platform Design Packaging Design Product Graphics Experiential Design Motion Graphics Design