Xbox one game console and controller over green and black background
Xbox one game console and controller over green and black background

Xbox

Entertainment Evolved by Design

Xbox is a worldwide video gaming brand produced by Microsoft which offers high performance gaming systems. When they were transitioning from the Xbox 360 platform to their new Xbox One console, Xbox partnered with us to evolve their identity and advance a new design vocabulary for the console, packaging, and accessories.
full color xbox logo on white background
white xbox logo on black
xbox one wordmark in white on green background
image of xbox one console and controller on green background
image of xbox one console and controller on black background
photo of xbox one packaging – two green boxes with xbox console depicted on each
photo of xbox one packaging – one black box and one green box
poster with xbox one system and xbox one controller. Headline reads "Reserve your day one edition today"
image of car with Forza Motorsport logo
xbox one and xbox live logos

Brand Immersion & Research
Brand Design Strategy
Logo & Identity Program Design
Creative Platform Design
Packaging Design
Product Graphics
Experiential Design
Motion Graphics Design