Xbox one game console and controller over green and black background
Xbox one game console and controller over green and black background

XBox

Entertainment Evolved by Design

Following our close collaboration on the XBox 360 identity and design platform, and followed by Kinect, we worked with XBox to launch the next generation, Xbox One. An improvement in every way, the system deserved a design platform, visual language, and packaging that honored the hardware.
full color xbox logo on white background
white xbox logo on black
xbox one wordmark in white on green background
image of xbox one console and controller on green background
image of xbox one console and controller on black background
photo of xbox one packaging – two green boxes with xbox console depicted on each
photo of xbox one packaging – one black box and one green box
poster with xbox one system and xbox one controller. Headline reads "Reserve your day one edition today"
image of car with Forza Motorsport logo
xbox one and xbox live logos

Having designed the original XBox 360 Nexus sphere, we were excited to create an even more progressive, clean, smart identity evolution and overall visual language, which we had already advanced considerably from the days of the original platform. We redesigned the XBox “Sphere” for a more streamlined, high-tech vision of the future while tightening and advancing a design vocabulary that impacted all versions of the console and accessories complete with guideline documents created prior to launch. Beyond the console itself, we collaborated with XBox on the identity for Forza V, one of the most popular driving games of all time.

Brand Immersion & Research
Brand Design Strategy
Logo & Identity Program Design
Creative Platform Design
Packaging Design
Product Graphics
Experiential Design
Motion Graphics Design