A strategic brand design studio
helping meaningful ideas grow in the world
Our Favorite Cushions
We’ve been fans of W Hotels for years. A series of boutique hotels, they're unmatched – from San Francisco to Barcelona to Fort Lauderdale to infinity and beyond.
We collaborated with the W Hotels brand and experience teams to explore the unique cultural insights found in each of their locations to inform a series of pillow and throw graphics as well as animations for a number of their hotels across the globe. Mixing the classic “W” with local styles really let us stretch our imaginations while adding a bit of custom comfort to every room that guests were excited to purchase and take home.