Vermont State University

Strength Through Unity

Unifying three existing institutions across the state of Vermont – Castleton University, Northern Vermont University, and Vermont Technical College – Vermont State University was created to build upon the rich histories of these existing institutions to form a single university to meet the needs of students from across the Green Mountains and beyond. To further this unification effort, Vermont State University collaborated with us to advance their brand strategy, logo design, creative, and key messaging.
Out of home poster ads on a school hallway wall with the headline "We're stronger when together"
Man with Vermont State University tote bag slung over his shoulder
a phone with screenshot, a paper coffee cup with marketing work
Vermont State University Brochure cover mockup
Laptop showing a web page from Vermont State University website

To emphasize the union of the three institutions under the Vermont State University umbrella, the visuals and messaging needed to center around communicating the idea of togetherness.

We worked with Vermont State University to develop messaging and a design program that capture the key message of strength through unity. We also needed to differentiate the new institution from others in the higher education landscape, so we developed a bold, energized brand that is unique both in the state of Vermont and in the larger national education space.

Logo & Identity Program Design
Advertising Campaign Concept & Design
Strategic Communication & Key Messaging
Digital Design
Motion Graphics Design