roxy logo on colored background
roxy logo on colored background

Roxy

Expanding the Sun-Soaked Dream: Roxy Athletix

Roxy began as a women’s surfing-oriented lifestyle brand for fanatics of the sport. As they grew and their customers expanded how they liked to spend time outdoors, they needed to become a brand with technical performance balanced with an active life that went far beyond surfing alone. We worked with Roxy to create the name, wordmark, narrative, messaging, advertising, labeling, and packaging with a sun-drenched style for their brand extension: Roxy Athletix.
woman on magazine
magazine spread
magazine spread
magazine spread
shirt close up on brand tag
merch tags
blue long sleeve shirt arm
blue long sleeve shirt torso

Strategic Communication & Key Messaging
Advertising Campaign Concept & Design
Packaging Design