The Beauty of Transformation

TOMRA’s diverse Food, Mining, Recycling, and Collections divisions share one core purpose: innovating advanced sensor technologies to optimize our planet’s limited resources. After a series of acquisitions broadened TOMRA’s reach,technical capabilities, and internal culture, they saw the opportunity to leverage a moment of transformation as a springboard for defining and expressing the One TOMRA culture and purpose in a newly unified way. We worked with them to create a refreshed identity, creative platform, strategic messaging, brand book, animations, and more to bring the renewed spirit of TOMRA to life.
TOMRA circle graphic over mountain landscape photo
Parent kissing child's cheek in a circular frame with "Making Every Resource Count" text
Tomra graphic elements shown on a large office wall
TOMRA wall design
TOMRA wall design
Catalog covers
Blue World portraits
Design and photography applied to Instagram posts

Brand Immersion & Research
Brand Strategy & Design
Logo & Identity Program Design
Creative Platform Design
Strategic Communication & Key Messaging
Advertising Campaign Concept & Design
Experiential Design
Motion Graphics Design
Digital Design