A series of recent acquisitions significantly broadened the global reach, technical capabilities, and internal culture of TOMRA, and they asked us to help them use this moment of transformation as a springboard for defining and expressing the One TOMRA culture and purpose in a newly unified way.
Given the depth of knowledge of TOMRA and the length of our ongoing collaboration, we were in a unique position to work with them to create a refreshed identity, creative platform, strategic messaging, brand book, animations, and more to bring the renewed spirit of TOMRA alive both internally and externally around the globe.