Nike Women never thinks small when it comes to designing sportswear that powers women athletes. When we began our collaboration to develop a creative platform and direct-mail and digital catalog to promote the big dreams of Nike Women, it grew into something much bigger. We collaborated with the Nike team on three projects designed to empower women and girls in sport. Training True was a women-centered training series advanced by the advent of Diamond-Flex technology. It Will Carry Us was an internal strategy that encouraged teamwork over individualism, which was expressed through print, video, and online retail applications. Sister One connected young girls with the Olympic athletes who inspire them, giving them the opportunity to meet their idols and receive limited edition gifts, like custom Nike bags and shoes.