Music Reports is a leading independent, global provider of music rights data, administration, and management services. That sounds like a load of technical complexity, but it is the backbone technology that gets artists paid when you listen to their music in public, at the gym, or in a café. With the growing cultural desire for more clarity in the music industry, Music Reports saw an opportunity to convey the energy and excitement behind the brand and their continued bold innovation. We worked closely with them on an end-to-end process to develop an evolved strategy, identity, design platform, and tone of voice that captured their commitment to being “true to rights.”