Mountain Hardware banner
Mountain Hardware banner

Mountain Hardwear

Iconic Outdoor Logo Evolution

Global outdoor equipment and apparel brand Mountain Hardwear needed a logo evolution that would elevate the presentation of their hard-wearing outdoor product without putting off their core community, disrespecting legacy, or confusing newcomers. We partnered with them to produce a mark that was easily recognizable, while improving readability and recognizability.
Mountain Hardwear Logo before
Mountain Hardwear Logo after
Mountain Hardware tradeshow booth
MN logo zoomed out
MN logo zoomed in to detail
Mountain Hardware female model with coat
Mountain Hardware male model with hat
woman taking out mountain hardwear sleeping bag outside
man wearing mountain hardwear gloves ice climbing
two men walking into a building with large mountain hardwear duffles on their shoudlers

Logo & Identity Program Design