Mascoma Bank banner image
Mascoma Bank banner image

Mascoma

Logo Evolution and Cultural Respect

Serving New Hampshire since the nineteenth century and expanding its unique products and services into Vermont, Mascoma Bank is a certified B-Corp that has always been proud to put community first. They saw the opportunity to make their logo and design program more relevant on this side of the twenty-first century. To honor their new B-corp certification and bring the quality of service and commitment to community it represents into reality with meaningful design, we created a new identity system that is connected to the history of Chief Mascoma while optimistically representative of the people Mascoma is committed to serve across New England.
Mascoma Bank Logo
logo evolution
logo seal
logo extensions
Logo with stats on screens in bank
Mascoma outdoor sign
signage on building
business papers
Branded tote bag
Poster with logo
guidelines

Brand Immersion & Research
Brand Design Strategy
Logo & Identity Program Design