For more than 230 years, Landreth’s has been a horticultural pioneer. Landreth’s introduced tomatoes to the continent, originated Bloomsdale spinach, and sold seeds to Mount Vernon and Monticello. Seeking to celebrate that peerless heritage and bring it to a new audience, Landreth’s partnered with Solidarity to clarify its fundamental point of difference – a tight assortment of seeds selected specifically for their ability to be easily grown and enjoyed by home gardeners – and then to communicate heritage, assortment, and personality through unique integration of historical imagery, illustration, use of color, and brand voice.