As ultralight camping became more popular we collaborated with Jetboil on their original logo, type, and look and feel with a differentiating quality in an emerging category.

Ten years later, we came together again to update everything from the top down. With an advanced strategy and design platform, we overhauled their packaging by eliminating all plastic and using only recycled material and vegetable-based inks. Beyond that, their communication, advertising, print, and digital was updated to amplify their differentiation in the growing outdoor landscape.