Jetboil products in packaging
Jetboil products in packaging

Johnson Outdoors

Fueling Bigger Adventures

When it comes to highly engineered outdoor tech, Jetboil is one of the pioneers. We collaborated with Jetboil on their original logo, type, and design to help them stand out as ultralight camping was initially becoming popular. Ten years later, we came together again to update everything to amplify their differentiation in the growing outdoor landscape. We advanced the strategy and design platform, updated the communications, advertising, print, digital, and overhauled the packaging to make it 100% recycled, plastic-free, and printed with vegetable-based inks.
Jetboil products
Jetboil products
Jetboil product
Jetboil Jetpower products
Jetboil brand guidelines GIF
Jetboil catalog front and back covers
Jetboil catalog interior
Jetboil catalog
Jetboil catalog
Jetboil catalog
Jetboil webpage
Jetboil ad
Jetboil Jethead
Jetboil ad
Jetboil Webpage

Brand Immersion & Research
Brand Design Strategy
Logo & Identity Program Design
Creative Platform Design
Strategic Communication & Key Messaging
Packaging Design