A strategic brand design studio
helping meaningful ideas grow in the world
Fueling Bigger Adventures
When it comes to highly engineered outdoor tech, Jetboil is one of the pioneers. Across ten years we collaborated with them on their original brand strategy, logo, and design, and kept it updated for an increasingly competitive outdoor landscape.
As ultralight camping became more popular we collaborated with Jetboil on their original logo, type, and look and feel with a differentiating quality in an emerging category.
Ten years later, we came together again to update everything from the top down. With an advanced strategy and design platform, we overhauled their packaging by eliminating all plastic and using only recycled material and vegetable-based inks. Beyond that, their communication, advertising, print, and digital was updated to amplify their differentiation in the growing outdoor landscape.
Brand Immersion & Research Brand Design Strategy Logo & Identity Program Design Creative Platform Design Strategic Communication & Key Messaging Packaging Design