Higher Ground has been the beating heart of the Vermont music scene for a quarter century, and we’ve been collaborating on gig posters for their shows for nearly as long. When the time came for a rebrand, they looked to us as collaborators to help them find their graphic reverb. The final identity is known (to us) as “The Sanctuary” because Higher Ground is a place of music worship. We aimed to build an identity that felt energized, based on the rhythm and dynamism of music, while still bringing a solemn respect to the history and love for this music mecca. It’s a mark that draws people in; it’s not a cult, it’s a movement.