higher ground logo on photo
higher ground logo on photo

Higher Ground

A Logo for a Beloved Music Venue

Higher Ground has been the beating heart of the Vermont music scene for a quarter century, and we’ve been collaborating on gig posters for their shows for nearly as long. When the time came for a rebrand, they looked to us as collaborators to help them find their graphic reverb. The final identity is known (to us) as “The Sanctuary” because Higher Ground is a place of music worship. We aimed to build an identity that felt energized, based on the rhythm and dynamism of music, while still bringing a solemn respect to the history and love for this music mecca. It’s a mark that draws people in; it’s not a cult, it’s a movement.
Concert schedule flyer
Concert schedule flyer
Photo of mural painting
Photo of mural painting
Photo of mural painting
Photo of mural painting
Photo of mural painting
Higher Ground mural outside headquarters
branded stationary
crew neck sweaters
branded security badge
branded buttons
branded beverage bottles
branded beverage cans

Logo & Identity Program Design
Product Graphics