Hello Burlington

If This Town Could Talk…

Burlington, Vermont is a well-loved place, but despite, or perhaps because of that near universal admiration, city-led marketing and promotion has been limited. Given the need for further reach and marketing, a number of local business owners came together to start Hello Burlington.
Hello Burlington, VT graphic
Skier on frozen lake with "A Cold Day in Hello" text
case study marketing material
Hotel room with view of Lake Champlain and "Fine as Hello" text
Hello Burlington Guide, inner cover
Hello Burlington Guide, inner pages
Illustrated map of Burlington

We collaborated closely with the Hello Burlington team to create a concept, name, logo, and design program for cross-season campaigns highlighting Burlington and all the great stuff going on there as a destination point for Vermonters and visitors from across the country and globe. Creating their strategic and design platforms, Hello Burlington came to life in the form of print and web, creative platform, seasonal video content, and a printed inspiration guide that helped drive readers to the new Hello Burlington website.

Brand Immersion & Research
Brand Strategy & Design
Logo & Identity Program Design
Creative Platform Design
Strategic Communication & Key Messaging
Video Concept & Direction