A strategic brand design studio
helping meaningful ideas grow in the world
If This Town Could Talk…
Burlington, Vermont is a well-loved place, but despite, or perhaps because of that near universal admiration, city-led marketing and promotion has been limited. Given the need for further reach and marketing, a number of local business owners came together to start Hello Burlington.
We collaborated closely with the Hello Burlington team to create a concept, name, logo, and design program for cross-season campaigns highlighting Burlington and all the great stuff going on there as a destination point for Vermonters and visitors from across the country and globe. Creating their strategic and design platforms, Hello Burlington came to life in the form of print and web, creative platform, seasonal video content, and a printed inspiration guide that helped drive readers to the new Hello Burlington website.
Brand Immersion & Research Brand Strategy & Design Logo & Identity Program Design Creative Platform Design Strategic Communication & Key Messaging Video Concept & Direction