Burlington, Vermont is a well-loved place, but despite, or perhaps because of, that near-universal admiration, city-led marketing and promotion has been limited. Given the need for further reach and marketing, a number of local business owners came together to start Hello Burlington. We worked closely with the Hello Burlington team to create a concept, name, logo, and design program for cross-season campaigns highlighting Burlington as a destination point for Vermonters and visitors from across the country and the globe. Our work came to life through a creative platform, print and web, seasonal video content, and a printed inspiration guide that helped drive readers to the new Hello Burlington website.