A strategic brand design studio
helping meaningful ideas grow in the world
Outdoor Innovator Evolved
Eureka! has been providing shelter, sleeping bags, and much more for hikers, campers, and outdoor enthusiasts for over a century. As they grew and expanded, they required design differentiation that would help communicate the authenticity and history of their brand to a mass market, without letting them fall victim to being merely a nostalgia story.
Given decades of brand history to draw on and a vast, enthusiastic base of life-long fans, plus an amazing product innovation team, we developed a full Living Brand platform, rebrand, and strategy to advance more functional and differentiating packaging, print, and digital executions of a new sensibility with passionate messaging.
Brand Strategy & Design Logo & Identity Program Design Creative Platform Design Strategic Communication & Key Messaging Brand & Product Architecture Packaging Design Digital Design Experiential Design