Eureka green sleeping bag jumpers
Eureka green sleeping bag jumpers

Eureka!

Outdoor Innovator Evolved

Eureka! has been providing shelter, sleeping bags, and much more for hikers, campers, and outdoor enthusiasts for over a century. As they grew and expanded, they required design differentiation that would help communicate the authenticity and history of their brand to a mass market without letting them fall victim to being merely a nostalgia story. Together, we developed a full Living Brand platform, rebrand, and strategy to advance more functional and differentiated packaging, print, and digital executions of a new sensibility.
Eureka logo
Green exclamation point overlay framing person cliffdiving into water
Eureka colors
Eureka catalogue cover design featuring person with arms outstretched and facing the sun
Find your Eureka Freecountry Catalogue
Eureka catalogue
Eureka catalogue
Eureka photo with text: "640m. public acres / the footprint of your camp = a lot of possibilities"
"Find your Eureka" photo with graphic

Brand Strategy & Design
Logo & Identity Program Design
Creative Platform Design
Strategic Communication & Key Messaging
Brand & Product Architecture
Packaging Design
Digital Design
Experiential Design