CORI, the Center on Rural Innovation, takes on the critical work of bringing sophisticated, forward-looking economic development to rural communities across the United States at a time when our country needs that support more than ever. They saw the need for design that would represent their work and help garner financial support. We worked closely with CORI to construct a logo and design vocabulary to help propel their fundraising efforts with progressive, impact-driven investors while supporting the reality that they are thought leaders in the critical process of rebuilding rural America.