Black-and-white photo of a young Jake Burton on a horse with "Exploding Sideways Inevitable" over black-and-white portrait of Jake
Black-and-white photo of a young Jake Burton on a horse with "Exploding Sideways Inevitable" over black-and-white portrait of Jake

Burton Snowboards

Thank You, Jake

After decades of collaboration, Burton Snowboards approached us to make a large format art book in honor of snowboarding’s originator and their founder: Jake Burton Carpenter.
"Have as much fun as possible" quote with Jake Burton signature
Jake Burton book cover
Jake Burton book spine with "Have as much fun as possible" quote
Burton capsule
Burton capsule
Burton book table of contents
Burton book black and white photo of a young Jake Burton riding a horse with "Exploding Sideways Inevitable" vertical text
Burton book interior layout with black-and-white imagery, red background, and handwritten text
Burton book interior layout with snowboard design and trademark certificate
Pink and black graphic with red "Stare future in the face" text over black-and-white photo of a face
Snowboarding action shot with accompanying text over turquoise background and a child smiling and holding a snowboard
Collage of images of people at a party with a quote
Collage of the snowboard-making process
Quotes and photos from those who knew and loved Jake Burton

Jake Burton, the singular inventor of snowboarding and pioneer at the helm of Burton Snowboards lived a legendary life. So legendary that Burton, Shinola, and Solidarity of Unbridled Labour had the immense honor of making an ode to it in the form of a book and gift pack: 13: The Story of Jake Burton Carpenter. Across 288 pages with never before seen images, interviews, stories, and tales, we explored Jake’s adventure from fledgling entrepreneur with a tablesaw in the woods of Vermont to hero of a globe-spanning sport that even disrupted the traditional realm of the Olympics—and continues to.

Our decades-long collaboration with Burton Snowboards helped us bring unique insight into a story that spanned a life, a sport, and a truly countless number of devoted riding friends around the world.

Brand Immersion & Research
Brand Design Strategy
Logo & Identity Program Design
Creative Platform Design
Strategic Communication & Key Messaging
Advertising Campaign Concept & Design
Product Graphics
Experiential Design
Video Concept & Direction