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Burton Snowboards
Thank You, Jake
After decades of collaboration, Burton Snowboards approached us to make a large format art book in honor of snowboarding’s originator and their founder: Jake Burton Carpenter.
Jake Burton, the singular inventor of snowboarding and pioneer at the helm of Burton Snowboards lived a legendary life. So legendary that Burton, Shinola, and Solidarity of Unbridled Labour had the immense honor of making an ode to it in the form of a book and gift pack: 13: The Story of Jake Burton Carpenter. Across 288 pages with never before seen images, interviews, stories, and tales, we explored Jake’s adventure from fledgling entrepreneur with a tablesaw in the woods of Vermont to hero of a globe-spanning sport that even disrupted the traditional realm of the Olympics—and continues to.
Our decades-long collaboration with Burton Snowboards helped us bring unique insight into a story that spanned a life, a sport, and a truly countless number of devoted riding friends around the world.
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