Black Diamond

Push Passion. Engineer Trust

Born of Patagonia, Black Diamond originated as an alpine equipment designer and manufacturer that pushes the boundaries of the human-nature connection. When it was time to create performance apparel, Black Diamond recognized the need to engage in brand development to prepare for its launch. We collaborated with the team to develop brand strategy, events, launch experiences for trade and consumer, and digital and retail design and direction. The throughline across every piece of communication was our collective goal to push passion and engineer trust with the core outdoor community and beyond.
Black and white action image of climber
Black and white action image of climber
Black and white action image of skier
display of black diamond Website home page
Black diamond book cover
First spread
open spread with collage
Open spread with images
Open spread with images
Back cover
Dealer book spread
Black Diamond event space
Black Diamond event space side view
Black Diamond event space close up
Presentation slide with text "we are alive in the mountain arena"
Collaged ads of images with text "Use. Design. Engineer. Build. Repeat."
Branded presentation slide with action shots of skiers and text "Use. Design. Engineer. Build. Repeat."
Branded presentation slide with action shots of climbers and text "Use. Design. Engineer. Build. Repeat."
Branded presentation slide with action shots of skiers and text "Use. Design. Engineer. Build. Repeat."
Defy the Dark ad
Defy the Dark product stand
Defy the Dark ad
Line up of skies
Red ski tips
Orange ski tips
Red and blue stripped ski tips
Blue and green stripped ski tips
Line up of skies
Skies on display at event
Skiier holding black diamond ski in air and celebrating
Lots of skies at Black Diamond factory

Brand Immersion & Research
Brand Design Strategy
Logo & Identity Program Design
Creative Platform Design
Strategic Communication & Key Messaging
Advertising Campaign Concept & Design
Experiential Design
Video Concept & Direction