Born of Patagonia, Black Diamond originated as an alpine equipment designer and manufacturer that pushes the boundaries of the human-nature connection. When it was time to create performance apparel, Black Diamond recognized the need to engage in brand development to prepare for its launch. We collaborated with the team to develop brand strategy, events, launch experiences for trade and consumer, and digital and retail design and direction. The throughline across every piece of communication was our collective goal to push passion and engineer trust with the core outdoor community and beyond.