When implantable medical devices routinely fail due to clogging, obstruction and infection, patients suffer and healthcare costs balloon. Cerulean Scientific applies physics to physiology to resolve the medical issues that alter life’s flow by eliminating the most pervasive, persistent, and life-altering complications of hydrocephalus and dialysis treatments with simple protocols designed to seamlessly integrate with existing surgical techniques. We worked on strategic positioning, naming, logo and an optimistic, energetic, and trustworthy brand identity for this life altering medical brand.