All Out Commitment to the Core

CCM is a manufacturer of ice hockey equipment based in Montreal, Quebec. They were looking to grow awareness of the brand, and we teamed up with them to evolve their brand strategy and refine their identity, product architecture, and communications platform to amplify the brand’s emotional connection and position competitors as followers of the conventional.
CCM hockey player, close up of skates and stick
Player on ice with red tint and "All Out" overlayed ontop
Out Perform CMM billboard
Kid on ice with helmet and red tint and "All Out" overlayed ontop
Jetspeed hockey stick and skate
RIBCOR hockey stick and skate
Tacks hockey stick and skate

Brand Design Strategy
Logo & Identity Program Design
Brand & Product Architecture
Strategic Communication & Key Messaging