2005
2005
Discipline:

For too long, gaming aesthetics were dark, aggressive, and male-dominated. Through the creation of visual identity, packaging, point of sale, retail merchandising, advertising, look and feel, and much more, we helped transform a game console into an inviting entertainment hub.

Xbox 360
Xbox 360
Xbox 360
Xbox 360
Xbox 360
Xbox 360
Xbox 360
Xbox 360
Xbox 360