TOMRA React animation
We all think putting everything into the recycling bin is the best way to recycle, but there is another solution that is much better for the planet. Working in collaboration with TOMRA in Norway we concepted, wrote, and directed a short piece that explains the technology platform behind their Cleanest Loop recycling system. React is the app and platform you use to make your recycling have more impact. We commissioned Polyester Studio in Vancouver to work on the character development and animation. We simultaneausly developed another piece that explains the Cleanest Loop process.