OnLogic Brand Evolution
Founded in 2003 as a computer components provider, Vermont company Logic Supply grew to be a creator of custom computing solutions to solve the world’s most complex technology challenges. This growth was not reflected in the brand identity or name, so we partnered with them to work on a brand evolution. The name OnLogic embodies how their customers achieve solutions to their technology needs. Make it OnLogic. Build it OnLogic. Solve it OnLogic. The logo represents partnership and the impossibility of what OnLogic and their customers can achieve together. It is used as the main visual asset throughout the visual identity. Congratulations to the team at OnLogic on a successful brand evolution.