Through our work with ThinkMD, we developed an identity and creative platform for their first product, Medsinc. Medsinc is a lifesaving point-of-care clinical assessment tool that enables minimally skilled users to gather patient information, assess severity of illness, and provide established and approved triage and treatment recommendations.
Rooted in the traditional symbol of the healing hand, the final identity represents the the power of touch in healthcare, and how Medsinc brings that power right to our fingertips.
Medsinc is based on the belief that quality access to healthcare should be accessible to everyone, anywhere in the world.
Photography courtesy of Jon Barack