Born out of the Larkspur restaurant in Vail, Colorado, Larkburger quickly became a popular chain in the Denver metro area merging fast-casual and fine dining. Over the years, the culinary scene caught up with their style and sustainable approach, but they wanted to continue evolving beyond their competitors. Larkburger came to us with the desire to revamp their look, better reflect and communicate their commitment to quality all-natural ingredients and cultivate a community around good food.
We created the name Lark Spot to both recognize their restaurant legacy and connote the idea of a gathering space, where friends can congregate around great food. We developed a new identity, a custom typeface, a Colorado inspired color palette, a series of illustrations and a mural to honor Larkspot’s commitment to fueling the outdoor lifestyle so prevalent in that part of the west.