2017
2017
Discipline:

For years K’NEX has been one of the smarter toys on the shelf, known for their emphasis on STEAM (Science, Technology, Engineering, Art, and Math). With an established fan base of “Clickheads”, the K’NEX team approached us to evolve their visual language to feel smarter, simpler, and stand out in the Toys R’ Us chaos.

K’NEX Brand Refresh
K’NEX Brand Refresh
K’NEX Brand Refresh
K’NEX Brand Refresh
K’NEX Brand Refresh
K’NEX Brand Refresh
K’NEX Brand Refresh
K’NEX Brand Refresh
K’NEX Brand Refresh
K’NEX Brand Refresh
K’NEX Brand Refresh
K’NEX Brand Refresh
K’NEX Brand Refresh
K’NEX Brand Refresh
K’NEX Brand Refresh
K’NEX Brand Refresh