K'NEX brand redesign identity by Solidarity of Unbridled Labour

2017

Discipline:

Brand Strategy & Living Brand Platform,
Creative Platform Design & Development,
Experiential Design,
Identity System Design,
Packaging Design,
Strategic Messaging,
Tone of Voice,

For years K’NEX has been one of the smarter toys on the shelf, known for their emphasis on STEAM (Science, Technology, Engineering, Art, and Math). With an established fan base of “Clickheads”, the K’NEX team approached us to evolve their visual language to feel smarter, simpler, and stand out in the Toys R’ Us chaos.

K’NEX Brand Refresh