2012
2012
Discipline:

Woolrich wanted a fresh start. The iconic, 180-year-old American apparel company hired us to develop strategy, positioning, and a creative platform that reclaimed Woolrich’s origins in “active outdoor” while moving the brand into a contemporary context.

Keystone Collection
Keystone Collection
Keystone Collection
Keystone Collection
Keystone Collection
Keystone Collection
Keystone Collection
Keystone Collection
Keystone Collection
Keystone Collection
Keystone Collection
Keystone Collection