2014
2014
Discipline:

When High Sierra had a change in ownership and leadership, we began a collaborative strategic-brand-design process focused on their central idea: “Inspire Adventure in Everyone.” We then developed a new creative strategy with an authentic outdoor orientation that informed ads, photography, in-store experience, and more.

High Sierra
High Sierra
High Sierra
High Sierra
High Sierra
High Sierra
High Sierra
High Sierra
High Sierra
High Sierra
High Sierra
High Sierra
High Sierra
High Sierra