Since the early 1990’S GU Energy has been creating sports nutrition products that have fueled thousands. Strong brands start with a product that meets an audience’s needs, which was clearly the case with GU. However, there was a large opportunity to create a distinctive and inspirational GU brand story and visual language that would help drive and unify marketing communications for a consistent brand experience. GU approached us to do just that.
Inspired by heart and science we worked to rebrand and evolve GU’s visual language. Over 120 unique SKUs were designed reinvigorating the products presence.