2015
2015
Discipline:
GU asked Solidarity to help increase engagement with their dealers. They needed an effective sales tool to help sales-reps understand product pairing and use so that they could educate people on what GU product was all about in a clear and cohesive way. We developed a workbook with a visual strategy and new brand and product architecture that engaged the buyer beyond SKU numbers.
GU Dealer Workbook
GU Dealer Workbook
GU Dealer Workbook
GU Dealer Workbook
GU Dealer Workbook
GU Dealer Workbook
GU Dealer Workbook
GU Dealer Workbook
GU Dealer Workbook
GU Dealer Workbook
GU Dealer Workbook
GU Dealer Workbook
GU Dealer Workbook
GU Dealer Workbook
GU Dealer Workbook
GU Dealer Workbook
GU Dealer Workbook