Eureka! Brand Evolution

Eureka! approached us to develop an evolved visual platform and brand architecture to guide their creative messaging. Together with their imaginatively innovated camping equipment, heritage and outdoor expertise, we helped Eureka! redefine themselves.

We developed a brand strategy, evolved identity system, art direction, copy voice, and photographic guidelines to propel the brand forward and give Eureka! a unique voice in the crowded and homogenous outdoor industry.

We focused on the emerging Freecountry camping movement centered around Eureka! moments – those meaningful moments made outside that feed our curiosity, expand our horizons and bring us all closer together as friends and family.