dZi (pronounced “Zee”) is a non-profit operating in remote regions of Nepal. They reached out to us with the desire to create a refreshed brand to better reach potential donors. In October 2018, a small group of us got to travel to Nepal and trek through some of the remote villages dZi works. We got to see, first-hand, the projects they work on and the people whose lives are most affected by this work. We were welcomed with open arms and necklace upon necklace of marigolds. We met directly with community members as well as dZi employees in Nepal. Together, we helped develop an internal strategy for how to more effectively communicate dZi’s impact so they can continue to transform peoples’ lives in positive ways.