When the makers of GU wanted to create a brand extension for their new line of nut butters and stroopwafels, they reached out to us for the naming, identity, and packaging. We answered with the complete development of Boon. Boon is a commitment to fuel the health-conscious, always-on-the-move athlete. The wholesome, functional ingredients are perfect for the times between training, to fuel a life in motion. Each package has a unique illustration paying homage to some of the iconic places people love to play in Boon’s home state of California.