We Believe in a Living Brand.
A Living Brand® has the ability to adapt to and evolve with change, while retaining its integrity and differentiation. The Living Brand platform provides the conceptual basis for concerted action on many fronts to build brands. The most visible changes may come with graphic identity and marketing materials—but the Living Brand is most effective when it’s employed cross-functionally to focus and communicate your brand on all levels. How it’s used is up to the cultural imagination you inspire and empower. A Living Brand relates to its audience through a balancing of rational, emotional, and cultural dimensions.
Solidarity of Unbridled Labour facilitates the development of the Living Brand by engaging your team (the Brand Trust®) in a structured and disciplined process. The result is a conceptual and action-driving Living Brand Platform that guides all facets of brand communication and evolution.
Some Living Brand Engagements:
GU Energy Labs